ACM

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Tapping the potential of instant gaming platforms

GUEST: Breaking away from legacy distribution models that focus on pulling potential players towards them through marketing, video games are starting to push directly to where global audiences are. In doing so, they make their games available to vast numbers of users through nothing more than a couple of quick taps, dramatically increasing their potential …

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The line between online gaming and gambling is fading

GUEST: Historically, gaming and gambling were considered completely separate activities. Gaming was a mostly free, skill-based activity while gambling was a chance-determined activity for which the player had to invest money to win money. But, according to research from academics Dr. Daniel L. King and Dr. Filipa Calado, these differences have been diminishing over the …

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Post-event activation: A guide to success

An insider’s perspective on how they went about activating leads from a hybrid event as well as tips you can use for your own event program. An insider’s perspective on how they went about activating leads from a hybrid event as well as tips you can use for your own event program.Read More