ACM

EA Sports FC hits 14.5M accounts in first month sans FIFA brand

EA bet that the FIFA name wasn’t worth $1B, rebranding for EA Sports FC 24. Earnings reports and sales data show that it was the right call.
EA bet that the FIFA name wasn’t worth $1B, rebranding for EA Sports FC 24. Earnings reports and sales data show that it was the right call.Read More

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