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Is privacy only for the elite? Why Apple’s approach is a marketing advantage

While a burgeoning divide shows it is more difficult for the everyday person to take advantage of their data privacy, companies are also struggling with how to approach it as regulations change. Some companies like Apple are using privacy as a marketing point. While a burgeoning divide shows it is more difficult for the everyday …

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Marketing in the era of data growth and privacy

In an era of data privacy, what’s a marketer to do? Experts recommend new technologies that maximize conversion while keeping data private. In an era of data privacy, what’s a marketer to do? Experts recommend new technologies that maximize conversion while keeping data private.Read More