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Xsolla announces Drops for campaign-based community engagement

Xsolla, a global video game commerce company, announced Xsolla Drops, a new tool to augment and scale influencer and affiliate programs. The expansion to the existing Xsolla Partner Network solution is an efficient solution for game developers and publishers to create and scale performance-based influencer and affiliate programs, the company said. Chris Hewish, president of  …

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How businesses are harnessing CPaaS and intelligent digital messaging to improve customer experience

GUEST: With the growth of online commerce and transformation of digital channels, like Google, Instagram and TikTok, into digital marketplaces, 60% of global organizations have turned to communications platform-as-a-service (CPaaS) solutions to help facilitate more personalized, real-time customer interactions and overcome legacy challenges for their IT. One of the biggest drivers for CPaaS adoption is that future …

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